The power of the posse |
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THE POWER OF THE POSSE

Posse (noun); a group of people who have a common characteristic or occupation

Synonyms; gang – crew – group – poss – friends – clique – entourage – homies – peeps – team

ABOUT

The Power of the Posse is a step by step, 11 week course full of kick ass content to help you grow your brand and your posse. Each week we take you through another phase in the building process and give you heaps of killer material that you can put into action straight away to start building your posse.

CREATIVE BAR

We are dynamic // young // fresh // affordable // creative // modern

We create simple marketing solutions for small businesses and entrepreneurs so that they can reach their full potential

We make simple clever and clever simple

We aim to create innovators // modern marketers // pioneers // revolutionaries

THE TEAM

Before you choose to embark on this journey you will probably want to know a
bit more about us, so meet the Creative Bar team:

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GRIGORIA KRITSOTELIS
Creative Director & Co-Founder

Grigoria is a thought leader, entrepreneur and a creative intellect. With years of experience in both the marketing world and the small business world, Grigoria has built a successful career through numerous entrepreneurial endeavours. Having been the owner of a number of successful small businesses she understands firsthand what is required to build a business and what it takes to be successful. With multiple degrees and diplomas in Marketing and Management Grigoria has the knowhow and expertise to effectively build and grow a business whilst having the passion to share her knowledge with others and build a community of like-minded successful entrepreneurs. With a strong work ethic, attention to detail and a flourishing creative nature, Grigoria is able to create and construct for clients in a way unlike other business professionals, and think outside the box to provide people with unique and distinct solutions. Grigoria is a skilled and driven individual who approaches every project with passion and creativity.

NATASHA RUS
Communications Director & Co-Founder

With extensive experience in the corporate marketing world, our amazing Communications Director Natasha brings structure and process to every marketing project. The entrepreneurial world has opened a door to Natasha's passion; it has allowed her to share her thought process and innovative ideas with fellow entrepreneurs. A passion for Social Media, unparalleled attention to detail and the Queen of Modern Marketing, she can conceptualise marketing strategies and implement successful marketing plans in her sleep. Natasha is a millennial entrepreneur, she thrives on providing value and sharing her marketing knowledge with the world. She is dynamic, she challenges you, she encourages you, she reassures you that you are on the right path but she is also not afraid to tell you that you need to work harder and put in more effort. She is raw. She is often blunt but encouraging. She believes in you, she believes in all her clients. She takes pride in her work ethic and she is determined to create a posse of people who grow together, who succeed together, who revolutionise the way we build business. If you are willing to work hard, if you are willing to make simple clever and clever simple and if you are willing to be a business revolutionary, Natasha is your woman.

WHO IS THIS COURSE FOR

The Power of the Posse is a course specifically designed for people who want to add value to the like-minded individuals around their brand. The course has been specifically created to show small business owners and entrepreneurs clever and creative ways they can engage and communicate with their consumers and build a strong and successful brand.

“They call us dreamers, but we’re the ones that don’t sleep”

IS THIS COURSE FOR YOU

If your are committed, determined and ready to start making positive changes to your business and investing time and energy in building a strong network of loyal brand followers, then this program is for you. We give you the tools, resources, information and know how to get started today!

COMMITTED?

Do you want to build a strong and reputable brand?

INNOVATOR?

Do you want to build a posse of loyal brand followers?

CREATOR?

Do you want to add value to your business offering?

PIONEER?

Do you want to grow your business and be a thought and market leader?

INFLUENCER?

Do you want to know how, when, where and why to talk to your posse?

LEARNER?

Do you want some killer tips and tricks on how to be successful at all this stuff?

KNOWLEDGE SEEKER?

Do you want advice and guidance from industry experts?

GLOBAL ENTREPRENEUR?

Do you want to be a part of a community of like-minded individuals who strive to help one another succeed?

THIS COURSE IS FOR YOU!

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WHAT IF YOU COULD

Build a strong reputable and successful brand

Be a leader in your industry and a source of knowledge and information for others

Give back to your community and show them the value in you and your business

Create a community of individuals who share knowledge and celebrate each other’s successes

Educate people about your product and/or service and share with them your knowledge and expertise.

Our mission at Creative Bar is to educate people in business about marketing and give them the tools and resources to grow and succeed. We tirelessly work towards helping people manifest their ideas and dreams and turn them into reality. We believe in giving back, in giving value and in helping people who are inspired, motivated and driven towards building their future. We believe everyone has the potential to do great things, to build a strong brand and to be successful. We understand, firsthand the road to building a business can be full of uncertainty and fear and that is the reason we developed this 11 week program – to ensure we can help as many of our fellow business owners by giving them the knowledge, skills and tools we have acquired along the way to grow their brand.

WHAT THEY SAID

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THE REALITY OF THIS COURSE

This 11 week program is full of content, information and actionable steps. Participants of the program must be dedicated, committed and willing to complete the tasks in order to gain a comprehensive understanding of the topics discussed each week. We have however, attempted to develop the course in such a way that gives people the flexibility to learn at their own pace and do the work systematically each week. The reality – the course is comprehensive, in-depth and requires 11 weeks of dedication and action!

THIS COURSE IS FOR YOU IF

YOU MEET THE FOLLOWING

GENEROUS

You want to give value to the people you are serving and you want to make a positive impact on their lives and their businesses

EFFICIENT

You are ready and willing to set goals and work hard to achieve them

CREATIVE

You want to work with a creative group of people to help you build your brand and services in a way that will attract your ideal clients in an authentic way

ENTREPRENEUR

You know you have the potential to change the world, you are ready to live in abundance and continue to give back to humanity through your unique set of skills and knowledge

THIS COURSE IS NOT FOR YOU IF

You’re looking for a quick fix and way to make lots of money

You have trouble with course work and vocational training

You aren’t interested in long term goal setting and strategic planning

You aren’t committed to a growth strategy over an extended period of time

You don’t understand the concept of value or think it is important to give to your consumers

“Make generosity part of your growth strategy”

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COURSE BREAKDOWN

DELIVERY

You will gain instant access to the course once you sign up!

Easily digestible weekly modules

Weekly email reminders so you don’t fall behind

All materials emailed directly to you so you never forget to check for new content

Access to the Private Facebook group where you will have access to us and the rest of the course participants

Weekly videos and worksheets as part of each module

MODULES

Module 1: Build Your Posse

The first module is about giving value to as many people as possible and understanding what kind of value you can give people. It’s essential that you establish early on what your business mission is, what you want to be known for and what your competitive advantage is. From here you can begin to better understand what it is you can offer people and start to develop value offerings around this knowledge. This module is also an important stage where you make generosity part of your growth strategy. Organise free webinars, create a Facebook group or even organise a Mastermind meeting, these are the types of opportunities where you will be able to give your ICA free content, lots of value and begin the initial stages of your long term relationship with them. Really understand the types of interfaces your ICA like to use and ensure that you aren’t selling anything during the offerings; they should just be an opportunity for your business to give. Module 1 will be the beginning of your journey with these people so be true to who you are, be true to your brand and help them overcome whatever personal or business related challenges they may be facing.

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VIDEO ONE

VALUE PROPOSITION

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VIDEO TWO

TALKING TO HELP AS MANY PEOPLE AS POSSIBLE

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VIDEO THREE

CONNECTING WITH PEOPLE

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VIDEO FOUR

UTILISING A COMMUNITY

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VIDEO FIVE

FACEBOOK GROUPS

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VIDEO SIX

WEBINARS

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Module 2: Know Your Posse

This module is an arduous one and at times, one you never really stop doing. It’s all about research and better understanding your ICA. It’s at this stage that you need to develop your most comprehensive and specific ICA template to know exactly who they are. From there you then need to invest time understanding who they are as people, their hobbies and interests as well as what motivates them, drives them and what scares them. If you better understand your Posse, you have a better chance of connecting with them and providing them with a solution to their problem. Nothing is more frustrating than dealing with a business that doesn’t understand your business and your needs. Look at every possible and plausible avenue your ICA may be travelling down, even attempt to speak with some people who fit your ICA template and ask them questions that may further your findings. This research is going to continually grow and evolve as the world changes but it’s important to have a solid foundation to begin with. Knowledge is power and your Posse will only be powerful if you know and understand them.

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VIDEO ONE

RESEARCH

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VIDEO TWO

ACTION PLAN

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VIDEO THREE

MENTORS

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BONUS ONE

IDEAL CUSTOMER TEMPLATE

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BONUS TWO

MENTORS GUIDE: WHO YOU SHOULD BE FOLLOWING

Module 3: Connect With Your Posse

By this stage, you should have formed the initial stages of a relationship with your Posse and now it’s about building on that relationship and moulding it into a long term affiliation. Remember, we want these people to be our cheerleaders and advocates for our brand so we need to shower them with love, affection and value! Module 3 is an opportunity for you to show them your skills and knowledge base whilst also communicating to them about your market, industry and business. There are a million and one social platforms you can utilise to connect with your posse, however you need to consider which platforms are right for your ICA and use them (Module 2’s research should help you understand which are ideal). This module is about investing time being live and present on these social platforms, engaging with your Posse and giving them value. Here, it is essential to invest a substantial amount of time and energy into creating content for your posse that is not only engaging, but is informative and meets their needs and expectations. These people are coming to you for a reason and you need to ensure you service that need and help them overcome any issues.

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VIDEO ONE

FACEBOOK 101

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VIDEO TWO

SCHEDULING YOUR SOCIAL MEDIA CONTENT

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VIDEO THREE

CONTENT CREATION

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VIDEO FOUR

FACEBOOK ADS

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VIDEO FIVE

INSTAGRAM/TWITTER

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VIDEO SIX

PINTEREST/GOOGLE +/LINKEDIN/YOUTUBE

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BONUS ONE

FACEBOOK APPS GUIDE

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BONUS TWO

FACEBOOK APPS WORKSHEET

Module 4: Give To Your Posse

Once the lines of communication have been opened and your Posse is engaged with you and your brand it’s now the perfect opportunity to give to them once again – this time through a value offering such as a Free Opt-in. Not only will this build rapport with your current Posse but it will also open up the opportunity for you to gain more followers in your Posse. Module 4 is all about planning and creating the perfect opt-in that will entice your ICA and hopefully attract some new members to your Posse. This is also a fantastic opportunity to showcase your skills and knowledge and build your reputation among your Posse. Remember back in Module 1, we spoke about what we want to be known for; Module 4 is the chance to put that into action.

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VIDEO ONE

PLANNING & CREATING OPT-INS

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VIDEO TWO

DESIGNING THEM AND CANVA TRAINING

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VIDEO THREE

GETTING PEOPLE TO DOWNLOAD THEM

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BONUS ONE

SURPRISE READY-TO-USE OPT-IN

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BONUS TWO

OUR 10 MARKETING CLUE CARDS

Module 5: Talk To Your Posse

You’ve opened the lines of communication and now it’s time to engage on a deeper level with your Posse. This is the stage when you need to consider weekly, fortnightly or monthly emails to your Posse. These should be choca-block full of information, knowledge and value. These are not sales pitches but an opportunity for you to strengthen your credibility and your reputation in the market, however every 4th email to them can have a small pitch in it at the end. Module 5 is all about building your database and maintaining it over the long term.

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VIDEO ONE

EMAIL PLATFORM OPTIONS

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VIDEO TWO

CREATING CONTENT FOR YOUR NEWSLETTER & HOW OFTEN TO PUBLISH

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VIDEO THREE

HOW TO BUILD YOUR DATABASE

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BONUS ONE

OUR EMAIL SUBJECT LINE SWIPE FILE

Module 6: Plan For Your Posse

We’ve worked so hard up until Module 6 to attain our beautiful Posse so now it’s about managing our time and ensuring we keep them front of mind and continue to give them plenty of information and value. Module 6 is all about managing your time and ensuring you schedule time each week to communicate and engage with your Posse; it’s essential that all our hard work at getting our Posse on board isn’t lost because we didn’t make time for them. Creating a content calendar is the first way to ensure we are consistently giving to our Posse and providing them with lots of value. A daily worksheet or to-do list will also help you better manage your daily tasks, such as making time to talk to your Posse and engage with them. Module 6 is about customer relationship management, time management and how these two need to be front and centre everyday as part of your successful business and brand.

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VIDEO ONE

TIME MANAGEMENT

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VIDEO TWO

CONTENT CALENDAR CREATION

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BONUS ONE

MARKETING TEMPLATE

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BONUS TWO

FREE 2015 CALENDAR TEMPLATE

Module 7: Represent Your Posse

Brand thy self – the number one rule of Marketing and something we so often forget to do. Every piece of communication that touches the eyes, ears and fingertips of our Posse should be branded in some way. We need to ensure our brand resonates with them by consistently exposing them to it. But this Module goes deeper than that, Module 7 is about clarity in your branding, making sure it all works cohesively and it’s a true reflection of your business. Money, time and effort invested in branding is never wasted as this is something people will remember for years to come. Branding is the identity of your business, so how do you want to be perceived? At this stage you should be going through every piece of communication your business sends out and seeing if the branding is up to par. Will people know straight away that the information is from you? Is it in line with your business, mission and goals? Is it memorable? Your branding is the way you represent your Posse, just like our flags represent our countries, so it is important to make sure that it’s an accurate representation of your Posse and something you truly love. Branding is one very powerful tool.

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VIDEO ONE

BRANDING & IDENTITY

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VIDEO TWO

PACKAGING, PRESENTATION & CONSISTENCY

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BONUS ONE

CREATIVITY VIDEO

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BONUS TWO

5 TIPS FOR KILLER PHOTOS GUIDE

Created by expert photographer Ben Galli

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BONUS THREE

THE POWER OF BRANDING

Module 8: Market To Your Posse

Your Posse are the people who are going to grow your business, who are going to buy your product or service and who are going to refer it onto others, so Module 8 is all about marketing to your Posse. Up until this point we have been showering them in value and although that too is marketing, it’s now time to really look at your sales generation strategies. The research phase will help you to better understand what sales techniques work best for your Posse and from this you can develop marketing campaigns that will provide positive return on investment and have a high success rate. As with any marketing, we always suggest you think outside the box! Find ways to capture people’s imagination and interest, engage them and make them want to know and learn more. Module 8 is the time when you trial different approaches to sales and marketing and find the one that best suits you and your business.

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VIDEO ONE

MARKETING ACTIVITY CHECKLIST

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VIDEO TWO

SECRET MARKETING ACTIVITY FORMULA

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BONUS ONE

[TOP SECRET] THE SUCCESS MAP

BONUS

VIDEO ONE

BUSINESS STRATEGY & SALES

Produced by expert Lolita Taub – 10+yrs in Corporate America

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VIDEO TWO

BUILDING YOUR OWN WEBSITE

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VIDEO THREE

THE LEGAL STUFF YOU NEED TO KNOW

Produced by expert Stefanie Michieli – Solicitor

Action Weeks

2 Action Weeks designed to make sure you are progressing through the course content and to give you the opportunity to catch up if you need it. First Action Week will take place after Module 4. Second Action Week will take place after Module 8.

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Action Weeks include checklists, help videos and accountability tasks

PACKAGES

  • MARKETING MASTERUSD$2000ONE TIME FEE
    • Lifetime access to the course – Including all updates
    • Private Facebook Group designed for Team POP
    • Small Business Start-Up Kit ($500 Value)
    • Exclusive access to Creative Bar’s Connection Hub (Team POP networking opportunities)
    • Mindset Masterclass

WHAT YOU WILL WALK AWAY WITH

11 weeks of jam packed course content and information

Actionable items from each week’s module

Over $10,000 worth of valuable content

Access to a community of likeminded individuals who can help you on your road to success

Access to the CB team to facilitate questions, queries or concerns

3 bonus training videos from industry experts on Business Strategy and Sales, Website Creation and The Legal Stuff

BONUSES

Small Business Start-Up Kit

Global Millennial Entrepreneurs Video

Ideal Customer Template

Mentors: Who You Should Be Following

Facebook Apps Guide and Worksheet

Surprise Ready-to-Use Opt-in

Our 10 Marketing Clue Cards

Our Email Subject Line Swipe File

FREE Marketing Plan

FREE Calendar Template for 2015

Photography Guide

Creativity Video

The Success Map

Secret Marketing Activity Formula

3 BONUS Training videos!

Mindset Masterclass Upon Course Completion

LIFETIME ACCESS TO THE COURSE

“Ask yourself if what you’re doing today is getting you closer to where you want to be tomorrow”

FUN CREATIVE BAR FACTS

During the making of this course…

359
CUPS OF GREEN TEA

Why did we choose decaf?

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ALL NIGHTERS

The hustle is real

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FB UPDATES

We never forget our priorities

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MAJOR BREAKDOWNS

The pressure gets to us all

WANT TO HEAR MORE FROM OUR GRADUATES?

Click on the images below to read more Team POP success stories

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